Touring Strategy

What does a live music touring strategy consultant do? A touring strategy consultant plans the commercial and logistical side of live performance — routing, venue selection, budgeting and timing — so a tour supports an artist's wider career goals rather than just filling a calendar.

When should an artist bring in a touring strategy consultant? Ideally before any dates are confirmed. Early input on routing, market selection and budget prevents costly mistakes that are difficult to undo once a tour is already booked.

What's the difference between a touring strategy consultant and a tour manager? A tour manager runs the day-to-day logistics once a tour is underway. A touring strategy consultant works earlier, shaping which markets, venues and formats make sense before any dates are booked.

Booking Agent

What does a booking agent do? A booking agent secures live performance dates for an artist, negotiating fees and terms with promoters and venues, typically for a commission on show income.

Do I need a booking agent to play live shows? Not necessarily — many artists book early shows themselves. A booking agent becomes valuable once volume, venue relationships, or negotiating leverage outgrow what an artist or manager can handle alone.

What's the difference between a booking agent and a booking agent consultant? A booking agent books shows directly. A booking agent consultant advises artists, managers or venues on strategy and agent relationships — [confirm: whether you also facilitate introductions/negotiations, or purely advise].

Consultancy & Brands

What is a music industry consultant? A music industry consultant advises artists, managers, labels or brands on strategic decisions — touring, booking, partnerships or organisational culture — drawing on direct industry experience.

Can a brand work with a music consultant? Yes. Brands entering live music through sponsorship, events or artist partnerships often bring in a consultant to navigate industry relationships and avoid missteps common to working outside familiar territory.

International / Market Entry

How does an international artist or label approach the UK touring market? [Confirm specifics: e.g. "Entering the UK market means understanding regional venue circuits, promoter relationships, and realistic routing — factors that differ significantly from other territories."] Personalize with an example if you can.

Practical

Who does MakeDamnSure work with? [Fill in: e.g. artists, managers, labels, brands, grassroots music projects — whatever your actual client mix is.]

How do I start working with Matt Hanner / MakeDamnSure? [Fill in your actual process — e.g. contact form, discovery call, etc.]

Is MakeDamnSure UK-based only, or does it work internationally? [Fill in — this is a good place to reinforce the UK market-entry angle if that's accurate.]